Compass Group Belgium becomes a Waste Warrior Brand (WAW Brand), the Belgian coalition of brands working together for the fight against food waste. By signing the declaration "For a planet without food waste" along with fifteen other brands, Compass Group Belgium commits to making a difference together with Too Good To Go around three pillars: internal commitment, external communication and taking action.
According to the FAO, one third of the food produced for consumption worldwide goes to waste on a daily basis. Food waste has serious economic, social and environmental consequences. Combating the wastage of food is therefore the most effective way of combating climate change.
Food waste is currently one of the biggest challenges in which companies and brands can have an impact. That is why Compass Group Belgium is now joining the coalition of Waste Warrior Brands, an initiative of the environmentally conscious organisation Too Good To Go. Too Good To Go offers, among other things, an innovative app that combats daily food waste by letting traders sell their surplus to consumers at a reduced price.
Among many others, Danone, Carrefour, Ikea, Alpro and Makro are also part of the WAW brands. Too Good To Go will practically support the coalition of brands through campaigns, educational webinars and PR material.
Seppe Eloot, Sustainability Manager, Compass Group Belgium: At Compass Group Belgium, we have been undertaking sustainable actions for quite some time. Just think of our Stop Food Waste Day, for example. Joining Waste Warriors Brands is therefore a logical extension of this. We look forward to working with Too Good To to tackle the problem of food waste together.
Annelies Samyn, Operations Business Manager, Medirest: We are very much looking forward to this collaboration. It is a great concept to give meals a second life through the facilities of Too Good To Go. This will also greatly improve our internal operations!
New initiatives will materialise within Compass Group Belgium in the coming months, aimed at employees as well as customers and consumers. For example, Too Good To Go is already planning an awareness campaign about expiry dates in September.
Curious about the WAW-project and which brands will be taking which actions? Then definitely have a peek at www.wastewarriorbrands.be.